and i said to bernie loomis, who was peddling this product... i said, "well, this is great. it's superb. but i've got to think in terms of 'do palitoy need it?‘ because they are underpinned by action man. " denys fisher, on the other hand, they've only got the spirograph, so they could do with a kick upstairs. but then i said, "i'll come back to you, bernie." so i then spoke to the management at denys fisher and they said, "huh! no, we can't possibly take that on. " i said, "why not?" he said, "well, we're doing a deal with..." i think it was man from atlantis, some water...underwater thing! and i said, "yeah, i like star wars. i've seen the film. i think it's magnificent." and they said, "well, it's only one film and that'll fade away. we should... we've got 12 tv programmes coming out on the strength of this man from atlantis. " i said, "are you sure you're doing the right thing?" and they said, "yes." i said, "ok, well, palitoy will end up doing star wars, then." so i get back to bernie and he said, "i'm glad you've done that." he said, "you've given them the option, they