lord turner, i think, was involved in this.olled into the programme. that is not a nudge, is it? that's compulsion. precisely not. it's not compulsion. really? they're automatically enrolled and they're free to drop out. but presumably government thinks they won't, though. otherwise the finance of the thing fall apart. if everyone opts out, it will be a useless programme. but what we know is if you make it... if you automatically enrol people, most people think they should be saving for retirement and never get around to it. if you make it easy, our mantra, "make it easy", fill out all the forms, then more people will join, and there will be fewer people who are wards of the state in their old age. i think that's a worthy thing. what impact does culture have on this theory? a behavioural scientist is doing similar work with the french government. and he said that the french have a tendency not to comply as easily with social norms compared to brits and americans, the anglo—saxons. he says it will not be enough to get them to ch

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