if you look up shampoos, this is the most toxic and who is at the top of the list, loreal kids' shampoo. there are many, many companies on this list that are making safer shampoos. this the first that comes up in skin deep. more companies coming out with great new products and all sorts of thing that is you didn't get in the natural space that is available. the good news is innovation, paul, the father of new chemistry. he is way too young to be the father of green chemistry. he is in his mid 40's and now teaching at yale. just got married to the woman that does the green design at yale. both programs are about a year old. the universities are finally trying to get this. amy on the right is the first chemist -- last year more women graduated than men. we have the technologies to figure this out. we need to get the billion dollar beauty companies supporting this research. of course the power of act vision, opi nail products. they are the largest seller of largest products worldwide, 70 countries. they are using -- why don't you take it out of your u.s. products. they weren't too keen on