the other great example that gives us the title of this lecture is loretta lynn. again, beautiful example of outsider's music, the way in which country music remained deep into the '60s and beyond, music of a white working class. she was billed as the coal-miner's daughter, born in kentucky in the '30s in the depression, because that's what she was, her father was a coal miner. cultivated a very traditional image. here's an early publicity picture of her. she's canning. she's selling music by putting up preserves. in ball jars. that's how far they go in packaging loretta lynn as conventional. she married in 1948. do the math. pretty damn young. six children. here's a woman defined by marriage and family. but as she says, because her husband urged her to do it -- not she herself -- her husband urged her, she becomes a singer, a full-time professional. someone with a career and who still has marriage and family life. she is enormously successful because she's talented but also because she taps into the same vein that tammy wynette did. of taking what is seemingly a

the other great example that gives us the title of this lecture is loretta lynn.in which country music remained deep into the '60s and beyond, music of a white working class. she wask coal-miner's daughter, born in kentucky in the '30s in the depression, that's what she was, her father was a coal miner. cultivated a very traditional image. here's an early publicity picture of her. she's canning. she's selling music by putting up preserves. in ball jars. that's how far they go in packaging loretta lynn as conventional. she married in 1948. do the math. pretty damn young. six children. here's a woman defined by marriage and family. but as she says, because her husband urged her to do it -- not she herself -- her husband urged her, she becomes a singer, a full-time professional. someone with a career and who still has marriage and family life. she is enormously successful because she's talented but also because she taps into the same vein that tammy wynette did. of taking what is seemingly a conservative world and a conservative stance and inside it saying, okay, i'm

she says you and loretta lynn are any heros. a dry eye in the house. how do you decide the subject of the lyrics of the songs you choose? >> it's a process. we listen to thousands of songs for each record and we cut songs that move us first because we feel like if they don't touch us and they don't mean something to us, they're surely not going to mean anything to anybody else 'cause we'll do a horrible job trying to sell them on something we don't believe in. so we just cut the kinds of songs that move us and touch us and songs we feel like will touch other people. we've always said that we don't just do music for music's sake, but we also believe that music can touch people and heal people and help them wherever they are at their point in life with a struggle or moving on from a bitter divorce or whatever. so we've always tried to use music as a healing balm. >> it's not just the lyrics, too. it's just the crisp, clean sound that you have. you've had a lot of sponsors over the last 15 years or so. this year you have a new one?