out the hottest new technology in fashion with "good housekeeping" magazine's style director, lori bergamotto. welcome, lori. >> thank you. so good to see you. thank you for having me. >> let's talk denim starting with white. last i checked we are or not allowed to wear white after labor day. >> i'm so glad you asked, lara. >> please. >> let's debunk. you can absolutely wear it through the fall and into the winter and we're going to show you why it's so key with new denim innovations. here on tatiana she's in a regular pair of white jean, we'll pour a little dark soda on her. i know, sorry, sorry. >> all in the name of science. it leaves and i'm sure it's happened to us all. this is why old navy, genius innovation, these jeans are their stay white jeans and you can see i'll pour it on sam. see how it beads up. isn't that to cool then you would just take a paper towel and would blot this. >> it beads right off. >> we tested these in our textiles lab and this -- >> have you a lab too. >> we're known for our lab, spencer but this also will continue after you wash them which is great because some

need to figure out how to save these joining us to help us is "good housekeeping" style director lori bergamotto. welcome, lori. >> thank you for having me. we have good idea, the first one all about a bang for your buck. we don't want to spend a lot and scrapbooks can be expensive so searched around and found a good deal from artifact uprising. responsibly sourced material and it's under $20. this whole thing is $17.99. take a look. that's the "gma" summer. what's neat about this, i don't tech savvy in the world so putting things into drop box and doing a layout takes time and effort. minimal effort. you can pull it off instagram. >> those are a lot more work. >> those are a lot of work. >> you don't have to go on a computer. >> from your phone, there's no youloading, no dragging, no put nothing dropbox. 17.99. >> now you have no excuse not have to one of these. >> that's right, that's right. >> what are some of the other creative options? there are a lot of other things. >> there are. we thought about going beyond just sticking a picture in a picture frame so do art. we did large scale from we