lori williams partner at the buck ner law firm, thanks for being with us on "inside story". >> thank you so much. >> thanks ray. >> there you have it the case for and against amateur athletes, enjoying a share of the revenue they help to create. as fan clubs and alums in driving sports teams to become businesses, something far removed from the core mission of education, he argues. stay with us it's "inside story". >> welcome back to "inside story". today as the hour for the tipoff approaches, to pick the championship teams.in college basketball, we're looking at march madness, they provide all the evidence you'd ever need that college sports had grown to a pinnacle that puts freshman composition, biology for majors and media intermediate into the shade. the ncaa continued to talk like nothing much had changed since the days of jalopies and homecoming parades. measure yay sperber had chronicled this since his first book, college sports inc, for 25 years, now power he couldn't have imagined. he joins us, university of california berkeley graduate school of education. murray sperber, ov