lorillard were smoking. what do you make of the chatter?> market speculation that reynolds may make a bit for them. i think the actual speculation makes perfect sense. the timing, probably a year away. >> time for "the upside call" and look to manage some of our more successful pain. anyone who followed his other tech picks know that he's the apple of our eye. ♪ >> on option os we're always looking to risk less and possibly make more. case in point, didn't's risk reversal on apple. >> i'm going to buy the august 125/150 risk reversal. >> when traders buy a risk reversal they're making a bullish bet on a stock by selling one out of the money put to reduce the cost of buying one out of the money call. the goal, to profit from a sharp move higher in the stock. a trade-off, if the stock falls below that put you sold, you're obligated to buy the stock at the strike price. dan sold the august apple 125 put for $2.40 and used it to buy the 150 strike call for $4.70. all told he spent a total of $2.30, the difference between the cost of the call he