you put them in containers and arrive two weeks later, they are fresher, less lossage to spoilage.times of the year, new zealand apples are much better for the environment than apples from new york city. >> the giant farm that may be far away is more environmentally efficient than the local farmer. >> small is beautiful but bigger is often better. you can use input efficiently, you can specialize, it's difficult to run a tractor on the rooftop in new york city. if you buy things in large volumes, if you invest in the type of crops that grow well in large quantities, then yeah, of course, bigger is better and better for the environment. john: but they talk now about food miles, the distance from farm to fork, and the one person i interviewed talked about the 100 mile diet. the subtitle is in the 10,000 mile. >> you can define nature. long distance transportation is 1/20th of production. if you want to grow things in area where you need irrigation and water and more pesticides or fungicides, growing things in the best location where the environment might be drier when nature provides