my co-producer lou de matteus, a news photographer, renowned work for reuters, has a lot of photo journalismredentials. he's also local. he knows a lot of mission district people, including richard. and our production designer, very well regarded, one of the co-founders of culture clash. so rene and richard go way, way back. through rene and through lou both, they were able to bring richard on board. >> so after the feature film and the folks walk out of the theater, what are you hoping they're walking away with at the end of the night? >> i hope that, first of all, they'll be entertained and they'll be satisfied with their investment, both in time and the financial part. and also, i want them to go home and think about life in the 21st century. life in 2012, life in the big city, life in urban america. you know, the subtheme is greed. and there's a little bit of big brother in it also. so i hope people think about their own values when they go home after watching the movie about our values as a society, and our individual values also, and how important it is to stick to your true self, to b