in the case of lou wasserman i really wanted to meet lou wasserman. i met his assistant, melody. when she was getting in her in car the parking lot and i said i am the guy who has been calling and writing letters and i need five minutes with mr. wasserman. eventually i got my five minutes. charlie: what did he say? brian: usually i could turn the five minutes into an hour. he stopped me and looked at me as though, hold up, kid, you do not have much to add. he would not let me in his office. you -- you can see there was nothing in it for him. he stopped me and said i'm going to my office. he came back with a legal tab and a number two pencil. he said hold these. he said put the pencil to the paper and they have greater value than they did as separate parts. now get out of there. he put me into the elevator and said goodbye. at first, it was sort of humiliating. then i realized what he was saying, i have to own -- charlie: bring value. you have to bring value to the conversation. brian: to bring value as the creation of ip, intellectual property. start writing ideas for you write t

reagan, mike deaver, jack valenti, lou wasserman, a group of people. and they very quickly raised quite a bit of money. and it went into what's called a foundation that will help assist anybody who has been hurt in an assassination attempt, because unlike people who are always in the line or fire, or their jobs -- there is... c-span: like a military person. >> guest: yes, it's nothing special had been set up. and the purpose of it is pretty much that if there are any special needs, like jim has -- normally needs to go first class on an airplane. well, our family would pay the coach, and the -- it's kind of meant to pay expenses above and beyond that you might incur. c-span: you tell a story in here, and i think it was in the '90s, where you and jim were in a hotel room, and he got up to move and fell into the closet. and then all heck broke loose. >> guest: it was an awful experience. c-span: what was this • >> guest: another one of those setbacks. it was back in the mid-'90s. it's been doing beautifully. we were up there to get an award. c-span: where

two assistance and if that didn't work -- in the case of lou wasser man i really wanted to meet lou wassermanistant melody at the time getting into her car in the parking lot. i said i'm the guy who has been calling and writing letters and i raheel mahrus ubaydahly want to talk with mr. wasserman and eventually i got that. >> rose: what did he say. usually i could turn five minutes into an hour. he looked at me like, hold on, kid you don't have much to add. he wouldn't let me in his office snoof what's in it for me. >> he could see there was nothing in it for him. he went back to his office and came back with a legal tab and a pencil. he said hold these put the pencil to the paper and they have greater value together than apart, now get out of here, put me in the elevator and said goodbye. at first, it was humiliating. but then i realized what he was saying. >> rose: you had to bring value to the conversation and -- >> yeah, and to bring value, it was the creation of i.p., intellectual property. so it meant, like, start writing ideas. you know, mine ideas, write them down and they will be you