louann, good to have you on the program.. >> thanks for having me. >> so do women make better investors? >> i think they do. i think the studies show that. women tend to have a longer-term outlook. they tend to trade less. one study showed that men traded their accounts 45% more than women did. >> it's really interest. behavioral economists have highlighted a lot of the ways that men and women approach money and risk differently. so what made you equate general feminine qualities with warren buffett, the third richest man in the world? >> well, the science on this really started coming out about -- in the last ten years. and i started looking at study after study. this is back in the summer of 2007. and i'd been following buffett for a really long time. and when i looked at how women invested compared to how men invested and women got better results than men did, it just became clear to me. i thought this all sounded very familiar. taking this patient, calm approach, you know, thinking long term. this all sounded to me a lot

so says louann lofton. she's out with a book titled "warren buffett invests like a girl: and why you should, too." and she joins us now. >> hi, susie. thank you for having me. >> susie: this is a real catchy title. so you've got our attention. tell us why you're comparing warren buffett and why he invests like a girl. >> well, it's all about controlling your emotions and having the proper temperament for long term success and studies show women an and warre buffett tend to be better at controlling emotions than men. >> susie: you have eight essential investing tips you say make people like warren buffett and women investors superb invests are. let's go down the list and you can explain why. at the top trade less, make more. i guess this is a long the theme of being patient. >> absolutely. warren buffett says his favorite holding period is forever. we'd all be richer for adopting it. >> susie: next rein in ove overconfidence about ego. >> it comes up how men invest versus women and he only invests in compani