. >> let's see what one of our top executives here tom louden thinks about this. about the thinx. >> i can tell you my wife talking about this right now, i honestly don't think this one way, i don't care how it makes you feel, the logistics of it, if this prevents me from having to go out and buy the other stuff, i'm n how awkward is it when you have to go out and buy that stuff in if this prevents that i'm all for it. >> i didn't think of it that way. you're right. many times for my daughters, hey, dad, can you pick up some tampons? >> and inch evident bridge buy the wrong thing, thank god for self check out, because you don't have to have that awkward moment. >> true. >> so forget about ladies, i hope it works out for you, i really don't care. this benefits me. so go for it. >> oh, i agree. that's great. >> what is wrong with doing that? it is not like -- >> i happily do it, love you, tar, a but it is awkward. then like i said, i inch evidently buy the wrong thing, this, that, going up and down that aisle, looking who is, there i don't want to deal with that, so