this pharrell move is the biggest left louie vuitton is now the biggest fashion brand in the world itlion a year that's just the louis vuitton brand. that's one of 75 at the lvmh he founded the boys club fashion line, ice cream, all kinds of collaborations with chanel, adidas i have a new ceo there are questions how quickly demand will come back in china, but this isn't just a partnership, becky this is really -- pharrell is going to be an executive within louis vuitton, in twice a year to design accessoriaccessories. this is a big job and a big thing for a big brand. >> this is an actual job this is pretty different than what you've seen with just about any other position because, you know, you mentioned rihanna. she's into that line you saw her pull her makeup and fix it great super bowl opportunity it seem as little different to me >> it is different and, remember, this is a job that prior to him was virgil hablo who was an icon in the fashion business these are literally big shoes to fill before that it was marc jacobs who was a design icon. so you're absolutely right and this is