joining us now is winifred poster, a sociologist from washington university in st louis.reater harm. 0ne that range from letter to greater harm. one of the problems is that it doesn't solve the main problems of customer service. which is that when a customer calls a company, they have a problem. so regardless of what is being communicated to them, they may still be angry that their computer doesn't work, or that they were unable to get a refund for a purchase, etc. another problem is that it is unfair to the worker. especially in the global south, when they have to engage in these kinds of deceptive practices as a regular part of thejob. it practices as a regular part of the job. it follows a range of practices that i have documented in my research, about national identity management, in which workers, as a routine for their interactions, have to change their name, they have to speak in a different type of accent, they have to adopt different conversational style, and basically lie about where they are. this creates a range of different emotional, psychic, mental, practic