and instead of louis vuitton shoes and jimmy choos, i have stetson boots. the value of my stetson boots are probably just the same as the value of those shoes. i collect saddles worth thousands of dollars. these are more suited to my industry than having a fancy handbag. yes, i have made millions of dollars, but i have always been taught to not buy anything that you don't need. -there is one thing a barrel racer does need, however-- and that's a hotel on wheels with plenty of vacancies for her horses. -the biggest trailer that i own is basically a camper in the front. this is the master suite. it has a tv with satellite up there. basically, luxury living for a rodeo athlete. the trailer is so large that it's not able to be pulled by a regular-size truck, so i have a semi. this is the third semi that i've had. it actually has air-ride seats. the back seat in the back lays down and makes into a bed. so, for a rodeo cowgirl like me, this is the ultimate travel. -but when you're used to ultimate luxury on the road, you need to come home to something with an eve

think it's interesting if you look at international luxury sales as an example in mainland china louis vuittonsales have increased 50% compared to that same period a year ago so you are seeing some pent-up demand in consumers coming back to market for some of the higher-priced goods after the virus is over and is that a perfect analogy to what's going on with apple and consumers come back more quickly than we think. >>. >> and i agree with that certainly in terms of the china data, and we've seen it all week and they had bigger import/export numbers and we heard it from taiwan system i and f semi, and we went into the crisis with apple effectively not only at all-time highs and it was 90% off of the june 2019 low and the multiple it got to 21, 22 times forward and that's my biggest issue with apple. pricing perfection in this environment is really tough and when you get back up to $300 a share you're pricing perfection even though i am of the view, jeff, that we actually do come back to a better demand cycle as we see asia come online, i think we can impnput that here. >> those are all good po

for brands like louis vuitton and nike, they are being proactive of how to adapt if stores are off-line to get your take on some of that more direct model. saw new covid-19, we companies come in with this direct to consumer model, and then we've seen established models, nike shifting its somewhat away from that middleman retailer and moving more direct to consumer. do you see that trend accelerating? >> yes. you ask a great question. brands werehot structurally not profitable. the companies that went into this recession that were profitable or structurally profitable, they will come out on the others. they had the really tough decision to close down their stores. gears, started to manufacture masks, donating one for every one purchased. weeks, almost 200,000. we have to be adaptive. romaine: all right. really appreciate it. capital,n global founding partner there, and you probably recognize his name from affiliation with uniqlo. let's go to the first word news with mark crumpton. >> the number of people infected with coronavirus in the united past 24ose 3.5% in the hours. that is accord

food music travel books and experiences so spend any amount on those but we're not buying like a louis vuitton bag that we go so will fly well. you know that's what i'm doing you know i just came back from a trip and i got to the end and it was in sri lanka and then i connected in the what's the dubai and i got on treated myself as i'm so exhausted it was a month through i got on emirates. full of i don't even know i've had the same car for years but i'm telling you what i'm beat and you can get out of playing and feel like you're in your own little room if you ever try to have their own shower and leave until you can salvage your shower i have sat in that shower. i've run out of water with soap all over me time limited right 10 minutes and then i've cleaned the entire shallow 'd which is a strange grounding experience for your 1st time ever that somebody bought you a ticket you're the height of all of us and yet you're cleaning up after yourself so my point is if you're going to see it like i saw the book of mormon. and good seats and sometimes when you take a vacation you won't buy good c.s.

. >> louis vuitton and chanel stepping up, the details in your full good news rundown when we returnhen you look at the critical issues facing our world, what do you see? we see a billion more people breathing free. we see access to fresh food being the global norm, not the exception. we see homes staying cooler, without the planet getting warmer. at emerson, when issues become inspiration, focusing core strengths to create a better world isn't just a result, it's a responsibility. emerson. consider it solved. shbecause xfinity mobilehen ygives you more flexible data.. you can choose to share data between lines, mix with unlimited, or switch it up at any time. all on the most reliable wireless network. which means you can save money without compromising on coverage. get more flexible data, the most reliable network, and more savings. plus, get $200 off when you buy an eligible phone. that's simple, easy, awesome. go to xfinitymobile.com today. >> welcome back. time now for our daily good news rundown, spotlighting the stories of positivity and charity that are out there on a daily ba

the owners of france's louis vuitton and others, zara and some in spain are all promising hundreds of thousands of masks. in greece, modern ingenuity is on full display. start-ups there are using 3d printers to crank out face shields. these can go straight to doctors and nurses on the front lines, where having a mask is truly a matter of life and death. this fashion designer has retooled her small workshop into a mask powerhouse. she has 30 tailors and is making up to 1,500 reusable masks every day. with so many people stuck inside, making a mask at home is turning into the perfect social distancing activity. jan from sewitonline.com put out this handy do-it-yourself guide. >> what the hospitals have asked us for in masks is they want one side and a different side on the other side. >> reporter: from mom-and-pop outfits to household names and multinationals that span the globe, companies are stepping up, churning out masks, and trying to do their part in the fight against coronavirus. richard quest, cnn, new york. >>> so, coming up, the coronavirus pandemic is certainly taking a finan

i would have to say that brands like louis vuitton, the first to start this luxury movement and contributings, after that we saw the likes of burberry produce gowns and masks in their factories, tiffa ny masks in their factories, tiffany donated over $1 million to help cope with 19, they are big winners, and we can‘t forget the rihanna, who has donated over $5 million through charities to help fight covid—19 as well. charities to help fight covid-19 as well. what will the outcome of this be? will we see a surge in philanthropy or will this be a momentary thing? the outcome of this for brands, you have to remember that brands are creating emotional connections with consumers first and foremost, that is why we are willing to pay three times more for a pair ofjeans than we otherwise would. consumers are very savvy and they will remember the actions of brands after this, after we have come through this crisis of. this is a great opportunity to connect with consumers and bond with them emotionally and really show the values of an organisation, people who are really stacking up and are contributin

i saw that louis vuitton, chanel, they're getting into the making.we've seen businesses, they're getting creative to stay in operation during this pandemic. so one north bay plumbing company is offering free virtual consultations. >> all you need to do now is unhook that chain. and what i'm going to do is i'm going to send you the part number, and you just go down to your hardware store. they should have that. >> benjamin franklin plumbing of novato is walking customers through routine repairs free of charge. they don't have to send a plif it'ng mor co th ty wl sendne t. i think that's a super smart idea. you know, could get a little embarrassing for certain things. it??n't know, chris, what facetime plumbing? >> yeah. i would definitely do that if i needed to. usually use it for the professionals. but what about i tried a youtube video to cut my own hair. that's where you get a little dangerous. >> oh! >> you know, it's dicey. i actually did that, and survived, but i'm not sure i would try the plumbing. that's just going to be a disaster waiting to

louis vuitton is making hand sanitizer. general electric and ford making ventilators. there are ways companies and americans and individuals can reinvent ourselves to be service to the public in these dire times of need right now. neil: phil, real quickly, why isn't oil reacting dramatically up to 20 million-barrel cut a day? is it feeling offsets weakness in demand and doesn't even address that? >> well i think, they're looking at it as a break even. make no mistake about it it is not what the oil market is doing today, what would have happened we would see the prices crashes. the market is well off the lows we saw last week. once we start to see any signs of demand coming back it will help. neil: all right. guys, i want to thank you both very, very much. meanwhile this back and forth debate not only when we open, but who has the power to decide when we reopen and where. the president says everything stops with him. so if he says everybody back in the water, economic water, that's the order. the constitution seems to disagree, after this. you wouldn't accept an incomp

>> fendi, bulgari, all the "is," louis vuitton, sephora, moet chandon. out the champagne because when this is over, we will need to celebrate. stuart: indeed we are. well said. one more. looking to the other side of the virus, i know you like it, nike. make your case, please. >> i'm a nike girl. they have 16% of their stores were in asia, 80% of those are back online, and they have a playbook now. they have gone through this. they have seen through the other side. they will take that playbook for reforming and reopening their stores and take that to europe, asia, the united states. it's a sticky brand. it's part of your lifestyle. no one is better at communicating the psyche of their consumer than nike. stuart: lvmh, nike coming up on the other side. we like it. kristin bentz, thanks for joining us. let's go to lauren. have we got news out of costco and social distancing? lauren: yeah, we sure do. so costco member can only bring one person with them when they go to costco starting tomorrow. they are limiting the number of people to two people, as i said,