in louisiae bring beer where ever we go, we brought a cooler and it was a blast. it sat for a few years on my mind and we took action in 2009. >> what got you together to take katrina, we ended up as roommates through acquaintances. he married beth who said this is a really good idea. charles and i believed her and we moved forward very quickly. >> people wanted to franchise is right away. i know some areas, the franchisee's already have liquor licenses, some places are bring your own. what does a franchisee get from you? >> they get the whole package. it's business in a box from the get go. about 60% of our locations are beer and wine licensed. so they get training right out d out, marketing support. >> there are other paint and sip places out there b with other franchisee's, what differentiates your place? >> we're the premium in the market on the consumer level. our customer is 25 to 45 female. real wine glasses, nice lights, nice bathrooms. we aim at our franchisees. i was a technology consultant and i built a suite like a hotel or airline might. >> you mentio