cook lovewho love to to buy new stuff. >> would love to buy new stuff, but we just don't know how too that. -- how to do it. that the volume we have added. would have lightened it up. normally, we would be shooting it and tweaking it in real time tweeting it in real time. >> and you have instagram followers, too. >> yes, and you try not to burn this, if possible. >> and look at you. now he's cooking. .> that goes in the oil the shrimp is cooking inside there. we are able to shoot this and tweeting it back. today, we are going to have this recipe up. we are paring a wine with it. is how a chef thinks about taking a dish that everyone understands, but presented in a way they might not imagine. show them a technique with what we are doing. and then we are talking about what we can drink with this. social media, just chatting with someone out there, -- >> and people are coming into the restaurant who followed you on social media and don't live in san francisco and are visiting napa? a wife and husband who are celebrating an anniversary, and maybe there from wisconsin. once you have them