people like luc robitaille, stan kasten, the ceo of the l.a.ut the biggest issues in sports business. ♪ cory: michael isner has a storied career as a media executive in los angeles, running paramount, running disney, but as an investor, he has invested in all kinds of businesses. most recently, buying a soccer club in u.k.

people like luc robitaille, stan kasten, the ceo of the l.a.a titan michael isner, all gather here to talk about the biggest issues in sports business. ♪ cory: michael isner has a storied career as a media executive in los angeles, running paramount, running disney, but as an investor, he has invested in all kinds of businesses. most recently, buying a soccer club in u.k.

hall of famer luc robitaille had career for the la kings as well as playing other places., pittsburgh. but as an executive, he has found a way to focus the team of the la kings. >> the first thing the players don't know is there is a lot of people working for. you think they will be there and then nothing else is going on, you don't realize there are 100 get theeople working to organization going. he really don't know that and that is the biggest shock, when we bring players, whether they or guys that sit in our meeting, their faces always -- it is funny to see their reaction because you really think as a player, as long as we win, everything is ok. cory: and it is not. luc: there is a lot more going on than that. it is a great learning curve for a lot of them. cory: the way the fans connect now is very different. are doingre -- through social media, talk about your efforts there and how you are trying to get fans closer and more involved with the team? think it was 2011 when we hired a couple of kids and we basically told them, we don't want to be one of those boring team