here is lucas shaw.have gone through these subscriber addition numbers and how they beat analyst estimates following on the heels of a very successful fourth-quarter. as you look through the release, what else have you picked up that is worthy of mention? lucas: one of the big things is the pricing power that netflix now has. if you remember seven years ago, netflix got in a lot of trouble when it split its dvd business and streaming business which amounted to a price increase for its customers. it was the last time netflix faced real problems, the stock price plummeted, some subscribers canceled. it has been growth since then. there was some concern of a price increase a while ago. the past year, they rolled out price increases all over the world in the most important territories. it not only slow their growth but they just posted their best second quarter ever. julia: how are they doing this? they arhave the average of scrubber growth growing by 14%. surely, you have to assume at some point that will n

lucas shaw, fantastic reporting on tliv as well.al intelligence here and becoming a greater part of life every day, but that has not stopped people from worrying about it. in a recent report by mckenzie up to 800 million jobs could be lost worldwide by 2030, and 375 million people may need to switch jobs and learn new skills. british lawmakers have offered a new report with an additional regulators, don't let major tech companies dominate the growing artificial intelligence industry. gueste is our next specializing in startups, late stage companies, and artificial intelligence. this is how you find entrepreneurs for the companies you are building. it is one of the methods. getting look at mp's involved in saying they are worried about the monopoly on data, that is something you worry about too? worry.s a legitimate the house of lords and regulators in the u.k. are reflecting on the sentiment you're right to say is increasingly nervous and technologies they don't understand. nhere is a lot of hype withi artificial intelligence. almos

future, foror the victims transported, and lucas shaw is still with us.e been talking to employees, and understandably it sounds like they are shaken up and likely will be. we can imagine this is something that is going to stay with them for a long time. what: you have to wonder effect this will have on the level of security these different office buildings, which hasn't been as big of an issue. i think they are more concerned about intellectual property than an active shooter. emily: brad, final thoughts? unfortunate day for people who work at youtube and google and an unfortunate they for silicon valley and the country. this conversation happens far too often these days, there's an element of deja vu and now it appears to have been silicon valley's turn for this incident. andy: incredibly terrifying horrified and shooting, four people in the hospital, one suspect that, a woman that of a self-inflicted gunshot wound. will continue to cover this on bloomberg television and will test on my colleagues. you have been listening to brad stone, this shot, you g

lucas shaw joins us now. out details are incredibly scarce. f what we know at this stage. lucas: that this point, we have seen postings on social media from some employees saying they have been evacuated. bring us up to speed of what we know at this stage. they heard shootings. one posted about seeing blood somewhere in the facility, although we have not confirmed that with any officials. i reached out to some people i know what the company saying they are safe and have been evacuated. i believe the local police have confirmed there was a shooting. they said active shooter, we don't know if she or he has been apprehended yet. the latest on that or if anybody has been wounded or, got printed, -- godthe latest on th. julia: we have to be careful about what we see on social media. forbid,right now, information incredibly scarce. you are looking at live pictures from outside the san bruno campus, the youtube headquarters. we have seen people coming out individually with their arms spread wide and being searched by police on the scene and investigat

lucas shaw has that story in l.a. for us. concernsle, there was about the describe the numbers.ppened here? what was the big surprise about? >> momentum, at this point. netflix would have big swings after earnings. rowpast four quarters in a have exceeded by a big margin, and the company seems to talk it up to this idea that they continue to deliver shows people want to watch and they created a streaming experience that a lot of people have taken to. the more people who sign up, more people get into the idea that this is something they have to have which is equal to or better than what they are paying for video. calling out individual shows. they don't call out individual territories. they don't call for a tremendous amount of detail as to why it is growing beyond the fact that internet tv is here and they are the leader. >> it has gone from a nice to have to a must-have. it seems like everyone has to have a subscription these days. let's address some of these concerns we heard about the rising cost of content. >> for now. you know, netflix can spend as much money as it wants on

carol: we have more from reporter lucas shaw on youtube having its worst year ever. cas: for the past year, maybe going to last march, youtube has dealt with some type of crisis. every couple of weeks, every month. more of a public relations in marketing perspective. just to be clear, the business of youtube has continued to grow place tot is the best reach someone between the age of 18 and 34, which is what most marketers want to do. what has been one of the greatest things about youtube, which has been democratizing force, anybody can upload a video, anybody can become a celebrity, has become an achilles heel of some sorts. because people are paying so much attention to all of the bad videos that are circulating. that has been everything from the "youtube stars" who say inappropriate things, and one of the subscribers making anti-semitic remarks. logan paul, another prominent youtuber filmed himself in a forest in japan. later, he found himself tasting dead rats. you also had advertisements running from blue-chip companies, running in front of terrorism videos, runn