joining us, andre johnson and lucas shaw.s watching netflix over the weekend, and i saw one of these promos/ads/commercials, whatever you want to call them, between episodes, for a completely unrelated series. it was a little annoying, but that said, isn't netflix entitled to do this? andre: netflix is definitely entitled to do it. i think it's more about content recommendations and keeping users engaged, more so than trying to monetize the advertising, which is what everybody is talking about over the last 24 hours or so, but it's something that i think, if they can get right, could be valuable to consumers. emily: netflix is spending a lot of money on marketing. if they could figure out some other, cheaper way to market their shows, wouldn't that be a huge bonus? lucas: it's important to remember a couple things. one is that other networks already do this. if you are watching hbo, hbo promotes it shows before and after you watch an original one because it wants to remind its viewers what else they have to offer. netflix, wh