for the bigger picture, we spoke to lucas shaw from bloomberg.uld say, kind of languages outside of english. - you know, film and television from the united states, - from the uk is still the mosti popular and is sent the most. most of the biggest services, from netflix to disney+ - on down, are american services. but when you look at| the different markets contributing the most popular shows, south korea is up- there with spain, it'si up there with the uk, it's up there with brazil, . it's up there with colombia among the biggest and has produced arguably the two| or three biggest hits. for any country outside of the us and uk. and, ok, how much, then, have international streamers and broadcasters invested in that country, then, as a result of spotting this and realising that it's... ..you know, there's incredible popularity around the world? depends on the company. so i'd say in aggregate, - kind of global media companies have now spent billions of dollars on korean . film and television, i especially television. netflix is far and away| the bi

ok, well, lucas shaw from bloomberg, thank you so much.icular, which has, as we've been hearing, been finding international success. regina kim is a freelance entertainmentjournalist and forbes contributor. regina, just how popular is korean drama becoming? how many big hits can you point us to? oh, wow. well, i mean, as lucas mentioned, it's super popular. it's actually been globally popular for a while now. it'sjust that i think a lot of mainstream audiences in the west haven't really been paying attention that much. but, like, korean dramas have been popular in many parts of the world like asia, africa, parts of the middle east and latin america since the 2000s, really. but, i mean, in recent years, obviously with the rise of netflix, if you look at, like, netflix's weekly global chart of, like, the top ten non—english language shows, it's very common to find, like, at least three or four k—dramas on that chart out of, like, you know, ten shows total. and so, you know, more recently we have, like, gyeongseong creature, which is... well,

caroline: lucas shaw, so on it. we thank you, up late, on early for us. time is happening october 9 and 10th. you don't want to miss it come live with lucas and a few helpful others. that does it for this edition of "bloomberg technology." ed: frantic start of the week, you know where to find us. the team out of new york city, good morning from the team here in san francisco. "bloomberg technology this is"bloomberg technology ♪ -- this is "bloomberg technology ." ♪ n. what about africa? safari? hot air balloon ride? swim with elephants? wait, can we afford a safari? great question. like everything, it takes a little planning. or, put the money towards a down-payment... ...on a ranch ...in montana ...with horses let's take a look at those scenarios. j.p. morgan wealth management has advisors in chase branches and tools, like wealth plan to keep you on track. when you're planning for it all... the answer is j.p. morgan wealth management. the moment i met him i knew he was my soulmate. the answer is "soulmates." soulmate! [giggles] why do you need me? [laughs