andy: that was lucas shaw alex barinka. coming up, we previewed the world's biggest gadget show.mberg news, check us out on the radio. you can now listen on the bloomberg radio app. this is bloomberg. ♪ ♪ lyft is said to show off a fully automated ridesharing -- ridesharing service next week. uber are betting driverless vehicles will be a pitiful point to their business prospects. a pivotal point to their business prospects. ces, google is setting up a booth for the first time in years. executives will be roaming the showroom. we expect more of last year, which was home speakers and alexa were the big part of the show in las vegas. now, a lot more competitors. google is pushing speakers. apple is working on one. samsung and chinese companies are there. what we are seeing this year is a lot of the major tech companies here and china are working on artificial intelligence and features where you have software combining with hardware. emily: what is google's interest here? >> google is a lot in hardware this year. they have their pixel line. google wants to make sure they don't see t

emily: that was entertainment reporter lucas shaw and ipo reporter alex barinka.viewed the world's biggest gadget show. why top tech companies are returning to the showroom floors after several years of low attendance. and if you like bloomberg news, check us out on the radio. you can now listen on the bloomberg radio app. this is bloomberg. ♪ ♪ emily: lyft is set to show off a fully automated ridesharing service next week. they are partnering with a self driving software company when delphi split into two companies. lyft and uber are betting driverless vehicles will be a pivotal point to their business prospects. last year, lyft announced plans to allow self million to -- self driving developers to plug into their models. and staying with ces, google is setting up a booth for the first time in years. executives will be roaming the showrooms. we caught up with mark bergen for all the details. >> we expect more of last year, which was home speakers and alexa were the big part of the show in las vegas. now there are a lot more competitors. google is pushing out its

joining us, alex barinka and lucas shaw. lucas, i will start with you.do you make of the timing? why now? i know we were expecting this, but now we know. lucas: the timing is -- spotify has planned to go public either late in 2017 or early 2018. it really came down to when they could get their books in order. they felt they could close their books from an accounting perspective in just a couple weeks. financially, they have really never needed to go public just to raise money, which is why they are taking this unconventional path of a direct listing as opposed to a more traditional ipo. they were under pressure to do so as quick as possible to get out from underneath the terms of this convertible debt that they had raised. so, it was really just a matter of the fastest they could do it that they were comfortable with, they were going to, so now they are clearly comfortable. emily: alex, how is a direct listing different from a typical listing? alex: in a classic ipo, you hire bankers. they help you go out on a roadshow, craft a story, figure out what sor