they paid $4 billion for lucasfilm. just over $7 billion for pixar.acquisitions don't go right. but marvel has proven, through being able to do not just an initial blockbuster but then sequels and even going back to the catalog and making hits out of obscure titles that they really know how to do this. this is really good. >> obscure is basically the understatement of the century. i mean, i thought the raccoon, when i first saw it, was that character from "firefox" which was a video game i played in the '80s. they did $94 million. and they did a great advertising campaign around this. they put it out there. they kept saying marvel, marvel, marvel, showing some characters. and then people went and saw it. it shows how much is in that catalog to jon's point. >> disney is going to be one of the most closely watched media names of the quarter. i'm wondering, do you think these studios will be the gifts that keep on giving, jon fortt, or do you think we'll start to see some weakness? we are in the third quarter. so something like "guardians of the galaxy,"

when disney went and bought pixar and bought marvel and bought lucasfilms, it was not necessarily ifs would like the story today or tomorrow or in the next two or three years. >> i hope they like marble because that is a great franchise. >> i like marvel. thanks so much. we have to leave it there but tune in this afternoon for the interview with the disney ceo with jon erlichman. theoming up, he was one of good guys in michael lewis's best-selling book about high-frequency trading and now bruce katsuyama is here to set the record straight. ♪ >> coming up, you read about him and michael lewis's book and brad katsuyama has some things to say and he will be here after this next break and it was a the founder of, edible arrangements thinks he can get it right again we will ask him about his new project. ♪ >> live from bloomberg headquarters in new york, this is "market makers." >> good morning once again. i am alix steel. was ad katsuyama mild-mannered canadian traitor until michael lewis made him the hero of his controversial book about high-frequency trading and now brad has had to mou

lot of content heels over the years with pixar to the acquisition of marvel to the acquisition of lucasfilmnd even more recently with that new generation of content creators studios.e with maker >> when do you book your flight to china to check out the new disney theme park? it hasshanghai resort, been a long time in the make him. this is obviously scheduled for the end of next year. this is a company that has already spent a huge amount of money over the last few years renovating parks like walt disney world in the united states. this will be a very important moment in disney history. bob iger and the rest of the disney team is excited about the prospects of having a business in mainland china. chinese,atered for the the theme parks that some of them have already experienced in other markets. it is one that will be interesting to watch in terms of the succession story at disney. the parks business is currently run by tom staggs, so he is hard at work at that project, and people often mention of him as the ceo. >> we are looking forward to seeing jon erlichman at disney china when it opens.

whether it was pixar, lucasfilm, which obviously gives them the star wars franchise next year, those three deals, you are talking about $4.7 billion. -- if you add it all up, $15 billion. need to do iney the context of everything going on around it? >> time warner is reporting earnings tomorrow. and there's the looking question of whether disney has an interest in cnn, and what that might do to our business and what that means for the cable business at large. the parks business is overlooked. it does $15 billion in revenue. it crushes what the studio entertainment does in terms of revenue. and there are some changes going on. one of the investments they've made is in a lot of new technology. they have this program called "my magic," and not to overemphasize wearable technology, but parkgoers are able to have their tickets on a wristband, their room keys on the same wristband. moveis allowing them to people around the parks better, give people a better experience at the park, and potentially bring more people in disneyland, disney world, and at the attractions. that could eventually m

the purchase of pixar, the purchase of marvel, the purchase of lucasfilms has given them a bigger stable distribute already. >> what are we likely to see in disney's results today? think, be on the performance at the box office, which is highlighted by films like the marvel movies, captain america the most recently in they are so dominant .hen it comes to profitability that will be part of the story to watch. >> thank you. keep watching bloomberg for john's interview with disney ceo bob iger. that is coming up at 4:30 p.m. new york time. ♪ >> get the latest headlines at the top of the hour on bloomberg radio and streaming on your tablet and at bloomberg.com. that does it for this edition of "bottom line" and i'm mark crumpton. i will see you tomorrow. ♪ >> it is 56 passed the error, which means bloomberg television is on the markets. i'm a libyan -- i'm olivia sterns. besident obama will delivering closing remarks at the u.s.-africa business forum. i will bring you that live when it begins, or you can also watch it live at our event channel bloomberg.com/tv. and also, an interview with m

and disney's track record in terms of m&a, the types of acquisitions disney has made marvel pixar, lucasfilmthe category of brands in ip and content. they have not -- since the acquisition of fox family from fox in 2001, disney has not made a significant acquisition in the cable network space. and when you look at the value of time warner, andrew, so much of that value is in the turner networks, tnt and tbs. general entertainment cable networks that i'm not sure if bob and jay would like to double down on that business. >> question for the potential governor of the state of california, where many of these studios are based. would you supportive of a transaction between 21st century fox and time warner, given that invariably an argument could be made that lots of jobs might get lost? >> i, my philosophy is let the -- let these companies sort it out. and what i want to do is make california more economically competitive so that all of our industries and all of our companies can thrive. and then let the company sort it out. >> there's going to be a lot of people in the industry who are not goin