he bought pixar, he bought marvel, he bought lucasfilm.er michael eisner, who was the outgoing ceo or just left thought the pixar animation studio acquisition was insane because of the price. even went to the board and said so. bob iger turned out to be right. in this day when you're going to be -- in these days where you're going to be unbundling the cable model, as jim stewart said, that's the biggest, biggest challenge disney faces, you want at your helm somebody like bob iger who knows that in the end, having the premium content is what protects you in a world where people can go anywhere and get anything. and certainly, when youtube is putting on content that's destructive and denigrating, and now people are fleeing it, you protect your brand of disney, which is one of the great brands of the century, and you protect your business model if you're somebody like bob iger who understands good and premium content. >> is two years long enough to see this content versus technology thing really more come to a head? you mentioned the sort of

hit with a lot of the product coming out of the marvel acquisition and the pixar acquisition andy lucasfilms the acquisition, those franchises created a tremendous profit growth story out of the studio and you have the parks and resorts business which has been an extraordinarily strong and stable growth britt -- business for disney. they really double down by opening up their $5.5 billion park in shanghai, creating an opportunity to grow in asia. that business has been good for them and investors feel like it should be a solid profit contributor going forward. stock i know you are a analyst, but there have reports about bob iger considering a run in 2020. does the timing suggests that is not the case? it is certainly possible. i read a lot about that and one of the thoughts when bob was going to retire a couple of years ago was perhaps he would go into politics. he was also part of a group that an nfl franchise in los angeles and that group did not win. i am sure he has a lot of opportunities outside the corporate world and i am sure he is eager to pursue them, but they have to ensure a good

and they bought pixar marvel and lucasfilms. that have beenn paying dividends.park and resorts they continue to invest. that has been a steady profit grower. opened their shanghai disney theme park last year to of $5.5 billion. he has been willing to make big bet on businesses. i think again, the you have the shown over the last decade. >> absolutely. you so much. of course we will keep updated on the dramatic events out of washington today. house speaker paul ryan has postponed his news conference further notice. it was scheduled for 11:30. it was delayed to 3:30. been postponed indefinitely. this comes as congress prepares to vote on healthcare bill. this is bloomberg. >> it is interesting. when you look at the cbo and measures demand for downside versus upside. record high last friday. indicates there's some institutional players that feel roll itthings starts to could become significant. hedge outoking to that exposure. if we don't see the initiative off, the market priced in the inspection in happen -- that happening. >> thanks for making that point. your t

lucasfilm to run the audio side of the project.de, these people created the special effects and 3-d animations used in movies like iron man, lord of the rings, the hobbit. they are hiring the best. they made some acquisitions as well but my question is that hiring well-known people from outside the company and making tactical acquisitions does not mean that this will actually happen as planned. your reporting indicated apple did the same thing when it came to autonomous vehicles. apple pulled the plug on that effort as well. >> they spent one to two years to take on tesla. the ar glasses were getting further closer to that, actually. the car project, they pulled the plug on the hardware side of that. form, these glasses have seen further ahead. this is a real opportunity. it is probably much easier for a consumer electronics company like apple to release and ar pair of glasses and building a whole car than an automobile supply chain. oliver: apple's next big thing, augmented reality. thanks so much. it is time for the bloomberg bus