scarlet: to put this in perspective, disney but lucasfilms in 2012 for just over $4 billion. the math on how much this one will cost to produce, and when does the purchase pay for itself? ben: you could also throw in marvel, and then going back to pixar, between $6 million and $7 billion. these films on their own generate reasonable returns, but it is hard not to think about all of the derivative income they are generating at the marks and other parts of their properties. to answer your question, we think "star wars" to make and market is somewhere between four hundred million dollars and $500 million. scarlet: how does that compare to other big blockbuster franchises? ben: there are probably few films i will ever cost more than that. if we ever get another "avatar," we could see the number go higher. the so-called king of the world. given all the costs on disney, does disney need to use is cash flow for acquisitions rather than share buybacks? i believe it has spent $32 billion in stock buybacks since 2007. pared back that activity lately. compared to the group as a percent