everything is handmade with felt in lucy sparrow's exhibition that opens today it's a playful commentaryon consumer culture and the disposable nature of our everyday lives instead of scale ability and efficiency spero mart is about individuality and painstaking work there are more than thirty one thousand grocery items here each with a little soul as pharaoh says she's exploring art as a commodity it's not a consumer product every item is signed and available for purchase. there's also an a.t.m. and checkout both covered in felt i think that is a huge amount of the art world but it's about money and that seems to be almost a to be subject with the art you know it's got to have the integrity but obviously there's a huge art market out there where people purely by to collect and i think that's as much a part the art world but don't mistake sparrow mark for a cynical cash grab the artist says it's about making art accessible it was always very important to me that people could buy it people that wouldn't necessarily know many buy art they could buy something for thirty dollars fifty pounds

jamie yuccas explains how lucy sparrow is really selling the familiar comforts of home. >> reporter: isles at sparrow mart where everything from pizza to soap is made with hand sewn felt. >> it harkens back to school and your craft products. i take it to an extreme. >> there's sushi and soda. >> artist lucy sparrow spent a year painting anem ts hibit is hands on and every piece is up for grabs. >> reporter: the fact that it promotes happiness and the sense of excitement that you wouldn't necessarily have in oi art shows. and it's so inclusive, it includes people that wouldn't necessarily go to galleries. >> reporter: sparrow is clearly obsessed with felt. she lives and works outside in london. she calls her office a felt cave. >> i did a kickstarter campaign to fund my first big show. >> reporter: her first show a corner shop created a frenzy on instagram and the art world took notice. >> for 200 pounds you can get lucky charms and felt. >> reporter: in 2017, sparrow built a bodega. it sold out. this customer has her eye on the campbell soup creation, with a price tag of $10,000. >> i

everything is handmade with felt in lucy's sparrow's exhibition that opens today it's a playful commentary on consumer culture and the disposable nature of our everyday lives instead of scale ability and efficiency spero mart is about individuality and painstaking work there are more than thirty one thousand grocery items here each with a little soul as pharaoh says she's exploring art as a commodity it's not a consumer product every item is signed available for purchase. there's also an a.t.m. and checkout both covered and felt i think that is a huge amount of the art well that it's about money and that seems to be so much to to be subject with the you know it's got to have. obviously that's a huge all out that where people purely buy to collect and i think that's as much a part of the art world but don't mistake sparrow mart for a cynical cash grab the artist says it's about making art accessible it was always very important to me that people could buy it people that wouldn't necessarily know many thought they could buy something for thirty dollars fifty pounds anything like that they co