mark: jose luis leyva.ter the break, a special report where we ask if it is on track to be bigger than lego when "bottom line" continues in a moment. ♪ mark: the design conference brings the top designers and business leaders together to discover how design makes the world better, smarter, and more lucrative. the founder and c.e.o. of littlebits was one of this year's presenters. she spoke with bloomberg about the impact littlebits could have on future generations and their relationship with hardware. >> i think it is unacceptable for us to say in the 21st century i don't understand technology, i don't how electronics work. technology is a medium to be creative with and be inventive with, and not just something to be consumed. magnets have this feeling of magic and this sound that is very special. i love that click. littlebits is a library of electronics that snap together with magnets for invention and learning. it is a system of modular electronic bricks that allow you to invent anything without having an