it is aiming to take on lululemon and other big names. that is next. this is bloomberg. ♪ - in the last two years, we quadrupled our team and the pace we're growing, i couldn't keep up without ziprecruiter. they do the legwork and they get my job posting in front of the right candidates. i love invite to apply. i instantly see great candidates and i can invite them to apply. we have hired across all departments, engineering, marketing, hardware, field techs. you can basically tell ziprecruiter who you need, when you need it, and they deliver. - [narrator] ziprecruiter. rated the number one hiring site. try it for free at ziprecruiter.com try it for free at ziprecruiter.com kriti: this is "bloomberg markets." i am kriti gupta alonso jon erlichman. vuori is opening the first door in manhattan back by softbank which values the company at $4 billion. it is aiming to take on lululemon with a pretty ambitious global expansion plan. joining us as joe kudla, the founder and ceo of vuori. thank you for joining us. what struck me as you are looking to build 100

lend for upper income females lululemon also unseats american eagle for the number two clothing spotere's a desire for newness in fashion which is likely the reason second hand shopping trends are declining as there's more interest in specialty players like revolve and lululemon's fashion lounge beauty spending is up 20% year over year. ulta remains the top retailer for beauty with e.l.f. the top brand, but cody is a winner particularly in fragrance along with estee lauder. bath and body works was a top fragrance brand for females and a preferred skin care brand for males even though it doesn't have a face care line yet. perhaps that's an opportunity that the teens have identified >> this is something that we have watched for years, court. it has been interesting, the trends they have picked up on in the past i guess this time of year in particular, as we get set for the holidays >> absolutely. so it's exciting for me that mom jeans are on the way out, but crop tops unfortunately, getting more popular >> i hate mom jeans. >> i know. i don't like mom jeans either, but crop tops aren't

oppenheimer also reiterating underarmour, lululemon, nike -- the analyst behind the call is joining usis space has not been in particular favor lately. >> i think that's a part of why i'm getting more bullish the sentiment i think is overly bullish. -- bearish the consumer is holding up well. you know, that report -- nike was very clear, as well as these other companies. consumer demand is very solid. so the call we are making today, yes, things look good. >>> consumer demapped may not be the problem, brian, but didn't we learn from nike, there's other big problems inventory, the strong dollar, the promotional environment we're now finding ourselves in, with all this supply coming back online >> i think that's an interesting point. that's what nike said. it said -- the reporter have said this as well. what that means, the products are flowing, multiple orders now hitting the united states. there's excess inventory now i think it will be a relatively short-term issue, but on the other side of this, what this means is for a long time now, we've had heard the companies not being able to s

we have it all, starting with as you said, something that does it all, the lululemon align legging soe said, i love these. i live in these. they have over 14,000 positive reviews. >> so soft. >> buttery soft and they spread like lululemon unicorn dust. let me tell you, it's like a second skin and the other thing i love about those, i wore them throughout my pregnancy then they miraculously, there's dark magic and go back. >> not transparent. >> those are under $100. we want to get to the best workout legging. >> important. >> exactly. so a fitness instructor turned us on to these. outdoor voices and have that signature compression stitch. >> that panel is so important. >> exactly. >> i'm so glad you mentioned it. a lot complain when they're working out about the leggings sliding down. >> nobody needs to see that. >> no sagging, no rolling with these outdoor voices, under $80 and come in three colors. tiffany looks fantastic. >> i love these. coveting these. >> i know. so speaking of fantastic, the best fashion legging is the spanx faux leather legging. you can see agnes is wearing it

added to chipotle early in the quarter along with initiated position in lululemon. somewhat counter intuitive but think coming out the other side, the names you'll want to own. and energy still >> energy still. i know all up today thank you very much, nancy leave it there going into the close. consumer discretionary the biggest winner in the session now up more than 4%. big gains for tesla and it is broad. real estate secretary best performer in terms of indexes. or sectors communication services, technology also doing very well. consumer staples -- bottom of the list but up more than 1% dow jones industrial average up 539 points not highs of the day but going out strong nasdaq up 3.4% amazon, having a very strong rally. 6.4% microsoft, also strong up almost 4% apple up there up more than 3% today. tesla, nvidia, s&p 500 going out with a gain 2.6% after another sell-off last week that does it for me on "closing bell." now into is "overtime" with scott wapner. >>> welcome to "overtime" everybody. heard the bells. just getting started from here at post nine at the new

some people say jim, he's a poor man's lululemon.s there is a market here, he's going to put chips behind it and this will be in the next two years as a power house brand. am i too optimistic? >> i think you got it right. we made this acre session, it's a small brand today under $100 million this year and we just opened our first store literally a week ago in santa monica and we're roff to a greatdistinctiv. it has buttery soft feel women are loyal. we have to build brand awareness and we think retail is a huge opportunity. the e commerce business is very, very strong since the acre session. the last quarter they had a strong quarter as well and so we think there is huge opportunity. we didn't buy the brand because it's a $100 million business but we believe it can be a billion dollars brand for us and a big global brand i'm really excited about the opportunity. it's going to be a creative. it has great streakuctural economics and strong gross m margins and an intense loyalty we need to build brand awareness and increase access to th

lululemon, nike, they have the power brands that know how to manage their inventory.ot of brand preservation and pricing power. charles: right. speaking of the inventory situation you do have some of these names that brew it. some major names, yet wall street seems to be warming up to the targets of the world, home depots of the world. face it, even if they have a misstep occasionally, have not stocks in general, retail stocks got to the point where you like the risk/reward? >> oh, i do. i think a lot of them have been beaten down. they all got slapped with the whole inventory issue which a lot of people had to manage. this is nothing new. every brand out there post-covid, post-port strike, and all the problems we have they have to manage it but yeah, i think any weakness in nike, any weakness in restoration hardware, hr, any weakness in lulu, those are high-flyers i love, lvmh as well. charles: you have been spot on. they're doing great. kristen, great seeing. >> you thanks so much. charles: we talk to you soon. when we come back i read some of your emails and tweets

well, nike remains the number one brand for american both apparel and footwear lululemon converse crocsd hey, dude, also gain traction. this is from the semi-annual piper sandler survey of team consumers. they filled apple is the favorite tech company as well. well, more than 2 years into the pandemic. the world just feels grumpy or new research published in the journal plos one funds, the personalities of americans have changed. they say we've got more unpleasant for more argumentative, less diligent in our home and work lives less likely to strike up a conversation with a stranger or call an old friend and less excited to try new things and tiktok now appears to be copping. amazon tiktok is looking according to reports to created logistics and warehousing network in the u.s. to support e-commerce. that's also according to several job postings recently on its hiring site linked in page and like other social networks. tiktok has expanded into e-commerce to ad revenue opportunities live from the nasdaq market site. i'm jane king. back to what so i was a listen to offers on tiktok. >> oka

despite that, but now the nasdaq turning back negative let's focus on a few individual names like lululemonn upgrade to overweight at piper sandler. the firm noting its strong sales momentum and opportunity in outerwear, like jackets, as the calendar turns to fall and winter roblox lower after barclays initiating it with underweight, citing challenging growth prospects now that the pandemic issin is over and people are getting back to reality. and meta is lower again after a downgrade to neutral a atlantic equities the bank saying that a macro equity is a hurdle to growth downgraded to a neutral when the stock lost about half its value. thank you, atlantic equities now to tyler mathisen for his cnbc update. >> brian, thank you very much. the white house has laid out its timeline for its student debt forgiveness plan applications will be available later this month officials expect the vast majority of claims will be processed by the middle of november and relief funds will start going out before the repayment pause ends on december 31 >>> prosecutors have dropped charges against adnan syad h

this is the lululemon energy bra.people love it because it has no friction so you can work out and feel really comfortable. it comes in sizes 2 to 14. b to d cup. >> and you get a lot of coverage which is nice for working out. >> exactly. exactly. >> backless, strapless, lower back, it's always impossible. what do you do with these? >> this is the fashion form from nordstrom. the search from google, people have been searching for backless bras, it has doubled in the past year because so many designers are doing backless and cutouts. i don't know who asked for all these cutouts. they're driving me crazy, but we have the fashion form's adhesive bra from nordstrom. it's not disposable. sometimes you get those and then you wear them once and throw them out. this has a durable adhesive. >> wipe it down? >> wipe it down then it will re-stick. so it's great to wear, you know, for wedding season, the holidays are coming up. >> you're saving a lot of ladies out there, lori, thank you so much. we have an exclusive digital disco