microsoft says it's ditching the name instead of focusing -- instead, i should say, focusing on its own lumiathere you are. good to see you, ronan. you know, look, less than a year after agreeing with nokia and this deal that it will keep the nokia name for up to ten years, microsoft says, you know what? we don't want that nokia name attached to these hand sets. why? what's the change of heart? >> well, the nokia brand has been really struggling in the past couple of years. especially in some key markets, the smart phone markets. if you look at the u.s. or western market, nokia has been doing very well at all. the lum ya brand is much stronger nowadays.ia brand is mr nowadays. >> for people who buy a microsoft hand set, basically inside, that hand set itself will actually be nokia technology? >> yes, yes. it's nokia technology, developed by nokia, but microsoft technology from now. >> we know the global picture of this market of mobile phones, smart phones is so fierce. even samsung is suffering. i mean, really, isn't it a bit late for microsoft to come to this party with its own hand sets? >