my company is called lumillamingus. lemonis: when a mom entrepreneur tries to start a business to set a good example for her kids, her plan goes haywire when her manufacturer backs her into a corner. florence: i'm not changing any of my price. lulu: ah! lemonis: if i can push her to unlock her creativity... is everything black? lulu: i don't love color. lemonis: ...stabilize her supply chain... suuchi: this is designed to be a high-efficiency production house. lemonis: ...and increase the perceived value of her product... woman: i don't think it looks expensive. lemonis: ...she won't be able to cover her hide. i don't know what i'm buying into. i'm marcus lemonis, and i risk my own money to help businesses. i love investing in american businesses. woman #2: i work here because i care. lemonis: it's not always easy, but i do it to create jobs, and i do it to make money. do we have a deal? let's rock and roll. man: yeah! lemonis: this is "the profit." ♪♪ i've always been interested in investing in the multi-billion-dollar