it was a leaked memo from a republican pollster named frank luntz. and he was advising his clients, essentially fossil fuel interests, that back in 2002, there was this closing window. the public was now becoming convinced by the scientific community that human caused climate change is real. and if they were to become convinced about this, they would demand policy actions be implemented, action be taken. but what luntz said was that there's still a window of opportunity left, according to his polling, according to the focus groups that he had done, to confuse the public, to cloud their understanding of the issue, to try to make it seem as if the science is still fiercely contested. and what he said was as long as the public thinks that scientists don't agree, that there isn't a scientific consensus, they can be convinced that it might be too costly to take action. and so that's exactly what the forces of climate change denial have chosen to do ever since. they've doubled down, if you will, in this campaign of disinformation. >> i want to do my part o

slate.com today posted this tweet from republican spinmeister frank luntz warning republicans they'reout this. he says, pro tip -- attacking the actions that led to the release of sergeant bowe bergdahl is a surefire way to lose in 2014. that was the way frank luntz responded to news about republicans attacking the deal that got bergdahl freed. despite that advice, republicans have been very critical of that deal. john mccain called it in his words disturbing. the house intelligence committee chairman, who is soon resigning from congress in order to become a right-wing talk radio host, mike rodgers, he called the deal dangerous. the house armed services committee chair says he wants hearings into the bergdahl release. senator lindsey graham wants hearings as well. apparently the republican reaction to the freeing of america's last prisoner of war from iraq or afghanistan is that his being released is a scandal. against that backdrop of inevitable partisan outrage, though, there is an interesting substantive question about what the president did in order to get bowe bergdahl freed. and

pollster frank luntz joins us with some of his observation. what do you think?bring in democrats. he just focused on people who had known him for the last 20 or 25 years and said look, things may have changed. but i've always been loyal to mississippi. this is worthy of your time to come vote and it worked. >> he always brought home the bacon. >> he was very effective in communicating that his loyalty was first to mississippi and that state appreciates it. second it's now what i want to show you. he got a great football legend to do an ad for him, which never happens. usually sports and politics are completely separate. in this case he brought them together. it's brilliant. let's take a look. >> i've learned through football that strong leadership can be the difference between winning and losing. when it comes to our state's future, trust me, mississippi can win. win big with thad cochran as our strong voice in washington, whether it's getting critical funding for our school thad cochranation delivers like in katrina. i encourage you to stand with a proven and r

pollster frank luntz reviews the hottest ads so far.ren't pretty good but i picked out three of them that are having an impact in the stays that they're playing in. >> let's start with charlie crist, an obamacare ad. let's roll it and get frank's reaction. >> charlie crist sure does love obamacare. >> health care bill, how would you have voted on that? >> i would have voted for it. >> disthe position on health care? >> i support it. it's very important that we get it implemented and i think it's wonderful that we have this. >> i believe that the plan is a good ran. >> it's the right thing to do our country needed to do it. i'm glad he did it. i'm glad we have it. i think it's the right thing to do. i stay with my friends. >> obamacare isn't working and instead of staying in florida charlie crist -- >> shown to a group of swing voters, frank. what was the reaction? >> what's interesting is that the democratic line was higher than the republican line. if you want to show voters where you stand, it can't just be one or two sound bites. the

at every point possible the whole thing was orchestrated by republican propaganda mastermind frank luntz and over the course of four hours a group of the most powerful conservative lawmakers in our country committed to a plan of action they promised each other that they would filibuster obstruct any and all legislation supported by the new president barack obama that they would do everything possible for as long as it took to make his a failed presidency on the guest list for this invitation only meeting with republican senators like jim de mint jon kyl tom coburn john ensign and bob corker also in attendance from the house or congressman paul ryan pete sessions jeb hensarling pete hoekstra dan lundgren and you guessed it eric cantor and kevin mccarthy make no mistake about it it's no coincidence that eric cantor and kevin mccarthy tried and true members of the caucus room conspiracy both have now held the position of house majority leader republicans may seem divided by right now but there's one thing that always unites them electing a leader who will sabotage the obama presidency joini

frank luntz is here as well as john dickerson.hy didn't republicans see it coming while others did and fought it back. >> there are over 200 house republican republicans praying as they wake up. i'm one of them. we as poll sters suck. his pollster told him 12 days ago he was going to win by 34 points and then he loses by ten. number one, he didn't even see it coming. >> mitt romney's pollster, he told him he was going to win. >> there's pollsters. you have to be able to analyze who is going to participate. this is also about that anti-washington mood that still exists. if the candidates come home, if they spend time in their district, if they cam paper hard like mitch mcconnell and listndy graham did, they survive. eric cantor never thought he had a problem. he was out helping republicans all across the country. >> this has huge implications, john. a top rupp saepublican said to t night this means immigration reform is 100% dead. is that how you see it? >> yes. although it was 99.5% dead because even before this, you had a lot of