clay luraschi is the vice president of product development. >> the love affair started when i was about brother's bed and i'd open up that shoebox. and there were all these baseball cards in there. and i've been fascinated with it ever since. >> take a card, leave a card. >> in sharing some of topps' rich history, clay pointed out the 1951 cards featured just a fraction of big league players. it wasn't until 1952 that the first complete set was released and featured the holy grail for card collectors -- >> mickey mantle -- >> a mickey mantle rookie card. they now routinely sell for millions of dollars. in 1952 -- >> they were just trying to get rid of these cards. trying to sell off this inventory. and at some point a gentleman by the name of cy burger decided to rent a barge and go out here at the end of manhattan and dump tons and tons of 1952 baseball cards in there. >> in baseball,d >> topps did find a way soon after to build a loyal audience of baseball fans. >> in 1952, if you're living somewhere where only like touch point with baseball, if you're lucky it's a television, a black