jay sidhu is the ceo, and luvleen is the bank mobile chief strategy officer. thank you for being here. >> thank you, we're excited to be here. >> and so i know mobile is the most exciting thing going an where all of the growth is but the idea you can only get to this application through your phone or through a tablet, how did you come up with that? >> think about a bank. the way to build a bank is to have more branches or to buy the banks and get rid of everything else and keep those branches. now we have a million customers today who are all over the country, and these are students and they have never been to a bank branch. so this is an example of how technology makes it better than a bank branch experience. >> jay, you come to this after being a years of being a banker who ran branches. when did this aha-moment come to you. >> when i left sovereign bank, where i was the ceo of, and i had time to reflect, i said we are banking money and forcing people to pay ridiculous overdraft fees. why do we need bank branches. why can't we revolutionize banks and let con