and that obviously, a takeover by lvmh would take the stock much higher. seen other apparel plays go higher. timberland, acquired by vf corp. 43% premium. if coach got taken over for the same valuation that vf corp paid for timberland, coach would be 56% higher than it is now. let's do some other comparables. j. crew taken private. mickey drexler, much better than coach, but taken private in 2010. and warner acquired by pvh. those deals had lower prices than timberland. you use a valuation for a coach takeout like that, you still get a 25% premium to where coach is right now. i like that. plus, it's not like coach is sitting there getting shot at and doing nothing about the dilemma, saying i'm sorry. sorry that we're not improving. the company has been taking action. we learned a month earlier that coach's long-time ceo lou frankfurt will be stepping down at the beginning of the year, although he will stay on as chairman and be placed by victor luis. and he has led the company's expansion to asia, a huge growth driver for the stock. lou did a pretty good j

lvmh might be a bid. that is total, total speculation. it is an amazing brand.. i think they need new management. i think new management would turn things around? adam: mr. johnson from jcpenney? he might be available, right? i don't know if they give him the gig. certainly wouldn't have the perks the jcpenney has. that is good one. tracy: i don't know, charles painl. i don't know. but up nevertheless. >> sometimes the stocks tell a story and this one won't stay down. tracy: i take it. >> definitely take a blue box from there. tracy: i'm not a jewelry girl. adam: you don't like bling. tracy: i don't like bling. i don't know. >> i can't --. tracy: i'm a conundrum wrapped in quandary as neil cavuto once called me. adam: you like to go to taco bell. tracy: have a great weekend. adam: looking for new ways to save money? if you're tired of the usual advice a new group is offering some ideas on ways to cut household costs. wealthy investment bankers, oh, and their which was, have some suggestions for you. this is from current and former bankers and their spouses. firs

. >> department stores often do that with name-brands like lvmh, louie vuitton. >> and jcp investors thing went down very well as well. >> sure. absolutely. we'll be talking to dana in a bit about joe fresh. meantime, let's take a look at shares of boeing down by more than 1% after indonesia's ry ryanair has struck a deal with rival airbus to buy 234 jets worth as much as $24 billion. phil lebeau is in chicago with the details. >> the importance of this order is not only its size for an estimated list price of $24 billion, but who it comes from. so let's break down this deal. lion air announcing it with france along with the president of france and airbus executives and it comes out to 240 planes list price at $24 billion and let's be clear and they will not be paying $24 billion and there are severe discounties and lion air ordering the a-320 planes to meet demand in asia and ryan air estimates traffic will be up 21% in that part of the world. lion air presents the first airbus orders after years of being a longtime and faithful boeing customer and it places a huge order just a few