lvmh, also the luxury wine industry. how have you taken that and applied it to botan?> it gave me the confidence to create something that was a little bit different but really high end. we didn't want to compromise anything with botan. we wanted it to be sustainable and healthy. we wanted to be luxury. also being in the wine business before and having traveled so much and tasted so different flavors, it helped to pull some very unique waivers. it really allowed me to do it. >> what about financing and the money necessary to start the business? where did it come from? >> i saved a lot of money. i talked to my best friend who is a great business partner. we started together. we had enough money at the time to launch it. in the meantime, another guy came in and became a cofounder. he also invested in it. the three of us now being cofounders. that is how we managed to launch and down the line will probably need more money. we're getting a lot of money from venture capitalists. we have met with some of them. money.ched with our own >> can you give us an estimate to the cost

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