time has transition to mobile and mobile behavior and mobile usage is now turning into a tail lwind olivia: mark: -- tailwind. you are going to see the pricing moving in that direction as well. makee pricing is going to a very compelling story as you look at a couple of orders out. talked aboutndar what happens after ai. let's hear what he had to say a couple minutes ago on the call. what he is talking about, we don't have that soundbite, but he said we will leave all of our computing from a first two and ai first world in the long term. cory, what do you make of that? ary: i think that is justification for other bets, but it is so far off. it is probably a very interesting place to work and they probably have cars or balloons or discussion about ai, but this ad business is about what makes all of that possible. on earnings day, when we get a chance to look at this company, this cannot possibly get enough analysis because it is so important to see what is happening all over the world and it issuch a big business, almost unimportant which is kind of on amazing -- unamazing of itself. emily: