most ly atlantic salmon. cording to noah, the the atlantic salmon is designated and an endangered species. >> so if americans want it on their plates it's coming from a farm. the idea of the work behind the lab is to feed the planet and potentially lower the price. >> reporter: this is cutting edge science. how do you think that this type of innovation could potentially change the world we live in. >> i think transgenic technology will have dramatic impact on the human population in the coming centuries. i think we'll learn to use this technology very safely. >> reporter: for now safety is the key question. >> one of the problems with fish which differs were cows, cows if you have a transgenic cow that escapes from the field you could find him. but the fish, once they escape in the natural environment, that's it. you're not going to recover that animal. so what happens in nature will just depend on whether that animal is fertile or not. >> reporter: aqua bounty said, it's salmon will be grown sterile in land b