most people heard of lycopene and that one has--lycopene has got lots of attention because of prostatecer and also in vitamin a. but some of the research studies now are looking at it differently saying, hey, lycopene is great, but there's much more to it now. for this part of our study, we were just trying to test how your arteries would change over time using this ultrasound, before and after treatment with tomatoes over 6 weeks. >> so, whether you eat tomatoes for your health or just for fun, folks like bruce are hoping you eat them for a bigger reason, as a way to support your local farming community, which, in turn, supports you. >> well, i tell people it's really the essential industry that we have in this country or in the entire planet, really. it's the basic thing that we all need to survive. and you can't take it for granted. you can't just look at the grocery store. you have to have open fields, farmers, farm workers to make it all happen, to feed all of us. so, it's really essential. everybody else couldn't do the job they're doing if they didn't have somebody else providin