lemonis: when lyfe rebuilds the site, hayden, i want you to take the lyfe marketing relationship.ting's gonna work with hayden on building something that speaks to the features and the benefits, and then it's ready to go in a couple of weeks. thank you. cargill: thank you. brett: nice to meet you. keran: yeah. ♪ geoff: how are you? lemonis: what's happening? geoff: just living it. lemonis: what's up, my man? strud: hey! lemonis: so, what is all this? strud: this is direct sales to consumer online, okay? lemonis: look, we've commissioned to start a new website, but the one thing that we need more than anything is the historical data from the old website -- who bought what and when and why -- so we understand exactly how and when it dropped off. in 2016, the online business was 60% of your business. 18% amazon, 42% website. then it went to 38% website, down 4%. and the amazon went down 3%. hayden: you know what happened that year? that's the year that i no longer started handling the website. strud: if that was the case, you should have come to me, go, "hold on, man. we're losing ou