have you used lyft before?have. >> why would she feel safe getting into a stranger's car. >> everyone i have taken so far has been very nice. >> first of all, not everyone can be a lyft driver. my car had to pass inspection, i had to pass a background check. but the real reassurance comes from passengers and drivers rating each other. >> you see pictures of them in the car, their ratings. >> if you get bad ratings, you can't drive any more. >> what if the passenger is obnoxious. >> goes both ways, there's ratings on drivers and passengers. >> people get rides, i make some money. what a great deal. who would object to that. taxi drivers, that's who. >> cabbies lined up their cabs, then let them sit in protest of car sharing apps used in the city. >> new ideas like lyft make established industry players angry. >> damn right we are, it is our families. >> we have to pay big money for licenses, get fingerprinted, have commercial insurance. pink mustache has nothing. side car has nothing. >> not nothing. there is a

is>> first lyft. >> he signed up for lyft because it is cheaper than taxis. 20 percent cheaper. >> i have friends who used it and they rave about it. >> he likes it that lyft passengers sit in front. it makes for a friendlier ride. >> you see the pink mustache the passenger smiles the driver smiles. you get in the front seat it's a fist bump it's a way to connect with the community. you need someone with different musical beliefs. they have been formed with drivers and passengers. >> thank you, sir. >> have a good day. >> no cash. payments by credit card only. the price is up to the passenger. if he didn't like me he would sell his app to pay me less. he would have a tougher time getting the next lift ride. >> i like him so i give him five stars. >> that will make it easier for him to hire the next liyft driver. >> welcome. offer you a fist bump. >> have you used lyft before? is>> i have. >> why would she feel safe getting into a stranger's car. >> everyone i have taken so far has been very nice. >> first of all not everyone can be a lyft driver. my car had to pass inspection and i h

today they tolerate services like lyft and became too popular to be strangled. there's no reasons they're safer. >> you're in new york, a licensed cab driver hit a woman and jumped a curvicurb. >> that doesn't cry out for less regulation but for more vigorou vigorous. >> most of the rules in the transportation industry is designed to prevent others from competition. >> bureaucrats demanded every car service but established companies must charge at least $45 a ride. >> i have to charge them $45 for going four blocks. nobody's going to ride for $45. >> it was to protect the cab industry. >> the new $45 minimum ended the work. >> we went back to texas. >> he fought the rules in court but the bureaucrats won. >> why would they want to protect existing businesses? >> because they're political ly connected. >> in this down the hotel lob lobbied for a bill that makes it illegal for me to rent my own house for less than a month. and it passed. >>> got some extra space in your house? want to make some money renting it? now, you can't. >> here's my room. i think it's pret

are there a lot of uber drivers that are moonlighting for lyft? >> we have seen several coming over to drive on our platform for a variety of reasons. a lot of times the passengers pop up front and treat the drivers as equals and it is a competitive environment. there are people that are choosing to drive on all different platforms. >> before we go, how late will you be out to make? be out till 3 a.m., hoping to get people around safely, even if it is late. how you do.ow we want to know the financial returns for you driving around. >> it sounds good. most of the right idea will be free. lyft, the cofounder of joining us. >> i think i would us go straight to the man himself tonight. thank you. you might also need some champagne and she's delivered tonight. might be thanks to a san francisco startup. >> this is "bloomberg west" google, amazon, even ebay have launched several ways of local delivery. a san francisco e-commerce startup is delivering wine and cheese for free. we have wine, we have cheese. a little bit of bread. this is the business, del

lyft car service is raising their prices 200 percent. >> this is a great danger for them to let peoplefor free. the ceo is also want to be working to my. >> be prepared to pay more than when you are used to pain. >> aying >> remember to join us tonight for kron 4's new year's live presented by nissan. the only local and live new year's eve show. gary radnich and and catherine heenan will make sure you have a front row seat to the best fireworks shows and parties. that's new year's eve live - >> people scrambling to get a last minute tax deduction for 20-13 are showing up at goodwill drop off spots. today- the main drop-off at mission and south van ness is holding a party - trying to get more people to bring in their donations. they're offering things like free ice cream. good-will says this is a way to get rid of your clutter. and also help others get jobs.. this morning's big donation event will run from 7-am until 5-pm. >> the coming new year also has local food banks desperately looking for volunteers. 28-hundred volunteers are needed for january and february for the san francisco a

lyft car service is raising their prices 200 percent.will also increase their fees. >> this is a great idea. i am from alabama. it's great that they are letting people ride for free. >> i received 8 e-mail and the ceo will be out tonight offering a rise from his car. >> that is exciting. >> remember to join us tonight for kron 4's new year's live presented by nissan. the only local and live new year's eve show. gary radnich and and catherine heenan will make sure you have a front row seat to the best fireworks shows and parties. that's new year's eve live - right after the news at 11. >> the city oakland is bracing for a couple of protests beginning today. demonstrators are planning to march from frank ogawa plaza to city hall. this is one to be around 9:30 p.m. tonight. they stated that is a protest against the police. the city has seen its share protest and there will be extra police on duty. a noon rally is also planned in memory of oscar grant. he is the young man was shot and killed by a board officer five years ago. >> people scram