. >> lyinda kahan is not just a neighbor and professional, she specializes in windows and merchandising i drive slowly past your window. >> linda whose clients have ranged from big national chains like saks fifth avenue to local boutiques says window displays are key to keeping and attracting customers' businesses. >> a lot of people think i'm going to put this sweater in the window and it's going to sell. in reality, you are selling the image of the store ♪ come to my window >> linda says store windows can do much more than sell particular products. they should be used to give the store its identity, no matter what the business. >> this is how people know who you are, what you're selling, what you're about and whether they should come in or not. >> because customers pay so much attention to what's in the windows, retailers need to be very careful about how they set up their displays. for example, linda says, luxury items and affordable items must be displayed very differently or they'll confuse the customers. >> when you have very expensive merchandise and you cram it all together it l