. >> as an idea, it's very lynchian. >> can i self-direct the direction of my own self? or could i go even further? >> further? >> and write the scrolls of my own destiny. it's a campaign i could have done. >> he could have done that. but he didn't. but if you want to, you could support his campaign that he came up with to sell himself to advertising agencies. not that he did the campaign, but if he did he could theoretically create the campaign that ad agencies would see. you can go to the website if i became self-directed.com to find out more. >> imagining some ad agency ceo going through his morning e-mails and watching this and then looking into the office at that 20 something hipster that he just hired. >> it is very creative. if you are running an ad agency, he might definitely be someone you want at your company. >> destiny. >> not day goes by on right this minute that i don't get wanderlust to go visit someplace fabulous. today that destination is costa rica. check out these videos. this baby humpback whale came up to a diving tours and gave the divers the experi