your - --lynda: you are showing pictures of a small buet event. it looks good because we used the gliding and a nice set. there are a lot of ways you can make an event look high dollar. rebecca: cherry dollar -- cherry blossom is a higprofile event. nda: they have to raise every dollar they spend. they do it well. they do everytng on a budget. it does not look like a budget event. rebecca: two things any small business should bring to an event? lynda: c creativity, what makes thei brand stand out. what they say about themselves. in courts ni, but don't overdo it -- to core e -- decor is nice, but don't overdo it. you don't have to overdo it in this town. rebecca: lynda webster, we always like to learn from the bebest. thanks for joining us. whenen we return, the reresults s are in. 1400 c.e.o.'s interview on best,t, focus, and innovovation. we break down the single most in factor -- important factor in what c.e.o.'s are looking for an employee. rebecca: welcome back. trends, busine challenges, issues shaping decision-making. c.e.o.'s have opinions

. >> lynda de la vina is another cousin. >> she was really a role model, and to see how she had gone through college, was a teacher, was a beauty queen and yet was just a very sweet and simple person to us as children. >> but in 1960, the body of this inspiring woman was found face down in this canal. she was 25, the age for thinking about getting married and raising a family. >> she didn't have a life. irene never had that chance. >> irene garza lived in this house in what was a very nice neighborhood near downtown mcallen and remains so today. she lived here with her sister and parents. on the saturday before easter, she hopped in her car for a short, five-minute ride to her church. irene went to confession every saturday. >> she was highly religious. it was very, very important to her. >> on that april day in 1960, irene met with father john feit, a 27-year-old visiting priest. he had come to the sacred heart church from a nearby town to help out on the busy easter weekend. >> kind of a nice guy, but he was a rigid fellow. >> dale tacheny, a former monk, says he spent six months w