lynn cooper is the founder and chief social officer of socially ahead, a social media consulting andining firm that helps create digital strategies for small businesses so i love instagram just as a person it's so fun to take pictures and share them with people but can be helpful as a business. >> absolutely. >> you were saying before you may not be a good writer but can certainly take a picture. >> content is king. for us it's hard to put our product or service into words, why not put it into pictures. >> you can first use it to tell your story. your story as a business. >> sightglass is a coffee roaster in san francisco and they use it to tell you everything from the time your beans where they come from, so here all the way to your cup. >> interesting. so it gives more flavor, i mean no pun intended to your company. you know the history of the company. where your coffee is coming from and can do it with your employees doing something. >> absolutely, makes it fun showing behind the scenes, i love to know where -- sometimes where my clothes are made. who makes my things. it makes me