what is your message to john lytle? to take a l message to john lytle?le? to take a step back and realise the model. message to john lytle? to take a l step back and realise the model of business they are trying to do is not achievable in a sustainable way and see that he and his company are situated in a position where they could make a massive benefit to the environment, but it is not what they are doing now. and stop the waffle of sustainability and listen to the campaigners, listen to the workers that are already out there. i am sure he would _ that are already out there. i am sure he would push _ that are already out there. i am sure he would push back - that are already out there. i am sure he would push back on what you have said, and i am not sure if you read greta thunberg's interview with vogue scandinavia, where she said some fashion groups are claiming they are ethical, green, neutral and fair. but this is never anything but green washing. fair. but this is never anything but green washing-— fair. but this is never anything but green washing.

crews launching choppers to keep the fires from overtaking the community of lytle creek, where some residentsate. >> it caught one of my trees, but the tree was alive, so it did not last long. reporter: in kern county, the french fire threatening nearly a dozen communities. >> we are talking fire traveling at 40 miles per hour. that is how quickly it comes down. reporter: north above sacramento, evacuations overnight. and the dixie fire, the state largest in its history, still roaring. crews digging trenches to prevent homes from burning to the ground. smoke from the caldor fire closing on lake tahoe. the plume of black haze forcing vacationers to go home. officials say the top priority is keeping the blaze from overtaking the lake tahoe basin. >> not out of the woods, but we are making progress. reporter: making the battle more difficult, temperatures in southern california, even central california, set to top 100 degrees. we are still weeks away from the peak of fire season. liz: a new study as revealing a disturbing trend that could accelerate the deadly cycle of wildfires we are experienc