lytro gave him a camera to test. because the company is still in stealth mode, it put the device in a protective case so hernandez hasn't actually seen it. >> it is masked. it is like a brick of plastic. i don't know what it is. i really can't tell you what is inside there. >> reporter: but hernandez said he was instantly sole after taking his first picture. >> my job pretty much dropped, my jaw dropped on the floor. no question about that. i knew immediately when i saw what it could do that it was going to be a whole new ball game for photography. to be able to now shoot a picture and be able to refocus it later, not have to worry about that is a big deal. >> reporter: lytro has set up shop in this nondecember crypt office building in mountain view, california. near google. it is so seekive it wouldn't let us shoot inside. they haven't said what the camera will cost but they said it will be competitively price sewed they get widespread adaption. it is known that it could have sold to it one of the big time camera ma

lytro gave him a camera to test of because they were in stealth mode, they put the device on a protectivee, so he is not actually seen it. >> it is like a brick of plastic. i did not know what it is, i really cannot tell you what is inside there. >> but he says he was instantly sold after taking his first picture. >> my jaw dropped on the floor, it there is no question about that. i knew he me the lead when i saw what it could do is that it was just going to be a whole new ball game for photography. to be able to not shoot a picture and be able to refocus it later and not have to worry about that it is a big deal. >> lytro has set up shop in mountain view california near google it is so secretive still they will not let us shoot inside. they have not said what it will cost of this say it will be competitively priced so they get widespread adoption. it is worth knowing that they could of sold or licensed this company to a big camera maker but it opted to hold on to the technology itself and build what it says is a revolutionary new product. dan simon c. in in that sense of cisco. >> the pr

professional photographer now teaching at uc-berkeley they gave him a camera to test, but because of lytro is still in stealth mode, they put it in a protective case so he is not actually seen it. >> read it is like a brick of plastic, i do not know what idiot. i really cannot tell you for what is inside there. >> but he says he was instantly killed after taking his first picture. >> my job pretty much dropped on the floor. now there was no question about that, i knew immediately what it would do, it will be a whole new ball game for for charter fee, to be which to shoot a picture and refocus it later and not have to worry about that i think it is a big deal. >> they set up shop in this nondescript improves the office building near mt. view mirror google is so secretive that would not let us shoot inside. they're not sure what the camera will cost the say that it will be competitively priced so that they can get widespread adoption the company could have sold this patent to the time camera makers like nikon canyon, but decided to hold onto their cells and bill what they call a revolutionar