m . intr$bucg gill)áte odor$e)#eld antiperspirant. at tu""irjrce.9b )qe odor, don't just cer iupt@ ♪7@ ♪ í@ ( cheers and applause ) sglo you know, economic recovery is-- economic recovery is not just for major corporations that have received huge government bailouts. anyone can do it. you just have to think creatively. aasif mandvi has the story. >> reporter: just outside of the montreal in the french canadian countryside, a blue colar town is suffering. the local businessman bernard column, has a plan. >> when it is finalized and completed we will produce 200,000 pounds a year. >> also known as cruc file fiber is an extremely durable and fire-resistant fiber used in construction material. >> and it is safe. >> it is, safe, yes, relatively. >> you may already know this relatively safe mineral by its other name, which also happens to be the name of the town. >> asbestos mean something different in french than it does in english? because in english it means slow hacking death. >> oh, yes. >> unlike small tox, minnesota, strict nine illinois, and cholera, n