and mac harman is ceo of balsam hill and they make great christmas trees. he is joining us from france. looks like a hallmark movie out there. >> and i'm here in one of the most epic christmas markets in the world. takes beautiful place and it is just completely decked out everywhere you look. >> so i want to talk about france in a second, but let's start with the trees. in are people who absolutely insist on a real tree and that is totally fine. but the artificial market has really grown. >> it has. every year it grows a little bit. and i don't know that that is so much people going away from farm-grown trees as much as it is more people decorating with additional artificial trees. we're seeing people starting to put up not only a tree in the living room, but the family room, maybe the foyer and dining room and kitchen. so we're seeing more people using more trees. >> better argued than i am. you sell high end trees. as this market grows, some of it is on the low end. low end trees have gotten pretty good themselves. things that you don't make. they are yo