all of a sudden all these things people used to need, a full laptop computer running windows or the mac os 10 to do e-mail, to read web pages, to watch video, everybody is doing them on these things. >> rose: what are your readers wanting to know? what is it they come to you for? >> >> that's a good question. >> i think they want to know what is good. what deserves their attention? there is only so much attention in every day, and they only have so much attention left over after their work and dealing with the family, so if you are going to intend some time noodling around with a new ap in the app store, which one is worth your time and not regret the 99 cents and the 20 minutes and i think that is also what facebook and amazon and google are all fighting over too is attention. >> rose: what do you think, david? what do your readers wants to know from you? >> i think it is that but more than that, it is more than just an investment, these are style statements, they say something about you and people get deeply offended if you imprint, say, that there isn't good or the one you didn't buy is