morgan upgraded wynn resorts pointing to strong momentum in macao. and that's tonight's "market focus." >> susie: american newspapers and magazines were hit hard during the recession, but they weren't the only ones. eight of japan's leading publishing firms were in the red for the latest fiscal year. and now, the rise of e-books is a threat for traditional publishers. but as lucy craft reports, that uncertainty is leading to some unusual survival strategies in japan. >> reporter: something strange is happening, down at the bookstore. the publishing world's biggest sensation is magazines that are not just words on paper, but are hefty bundles, with elaborate freebies stuffed between the covers. >> ( translated ): this magazine sold out in just one week. >> reporter: the giveaways aren't tiny free samples, but items like luxury-icon tote bags, pouches, or beauty accessories, as painstakingly designed as the magazine articles surrounding them. face rollers and fake-fur purses have made this publisher one of industry's rare profit stories. >> ( translate